Senior product designer with a strategic mindset, with over a decade of experience in UI design for mobile and web platforms. Solid foundation in design principles, design systems, and three years of experience in UX research informed by psychology. Successfully navigated startups through various stages, from MVP to hyper-growth.
"A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist."
— R. Buckminster Fuller
The design industry favors specialization, but I excel in Visual (UI) / UX design, UX research, and strategic planning. I also have coding skills in HTML, CSS, and basic JavaScript (React). My multidisciplinary approach allows me to integrate diverse perspectives and create more comprehensive and innovative solutions. Below is a brief description of my main areas of focus and how I engage in each of them:
Survey the landscape, draw the map, and set the path. Research existing conditions but plan what we are going to build, and define objectives and key results.
Identify and prove or disprove assumptions. Find commonalities across target audience, and investigate their needs, goals, and mental models.
Synthesize research and insights. Develop a sound solution that meets identified needs. Create a prototype, test it, refine it. Try again.
Make user's interaction as simple and efficient as possible, and develop a comprehensive collection of standards for design and front end code.
I can help you take a product idea from end to end, uncover new opportunities, expand into new markets, create desirable products and services as well as foster a culture of innovation.
